Imagine walking into a store with dim lighting, cluttered aisles, and no one to greet you. Would you stay? Probably not.
Now, apply that to your website. If visitors land on a slow, outdated, or confusing site, they’re leaving fast. In fact, 94% of first impressions are based on design, and 88% of users won’t return after a bad experience.
The Problem: If your site takes more than 3 seconds to load, half your visitors are already gone. Speed matters.
The Fix:
✅ Optimise images & compress files.
✅ Use a fast hosting provider.
✅ Minimise unnecessary code (goodbye, outdated plugins).
Test your site speed with Google PageSpeed Insights.
The Problem: If users struggle to find what they need, they’ll leave. A cluttered, unclear menu is the fastest way to lose a potential client.
The Fix:
✅ Keep navigation simple (5-7 menu items max).
✅ Prioritise the most important pages (e.g., Home, Services, Contact).
✅ Add clear call-to-action buttons (e.g., “Book a Call”).
💡 Pro Tip: The easier your site is to navigate, the longer visitors stay, and the more likely they are to convert.
The Problem: If your website looks like it was built in 2010, visitors will assume your business is outdated too. 75% of consumers judge a company’s credibility by its website.
✅ Use modern, clean layouts with plenty of white space.
✅ Upgrade to high-quality visuals (ditch the generic stock photos).
✅ Keep branding consistent (fonts, colours, and messaging).
Not sure if your site needs a facelift? Compare it to your competitors. If theirs looks better, you’re losing business.
The Problem: More than 60% of all website traffic comes from mobile devices. If your site isn’t mobile-friendly, you’re driving away customers.
✅ Ensure text is readable on all screen sizes.
✅ Make buttons tap-friendly (no tiny links).
✅ Check for responsive design—your site should adjust seamlessly.
Test your site’s mobile-friendliness with Google’s Mobile Test.
The Problem: If visitors don’t know what to do next, they’ll do nothing. A weak (or missing) CTA means lost leads.
The Fix:
✅ Use strong, action-oriented phrases (“Get a Free Quote,” “Start Your Project Today”).
✅ Place CTAs above the fold (visible without scrolling).
✅ Make them stand out with contrasting colors.
Pro Tip: Each page should have ONE clear goal—don’t overwhelm visitors with too many options.
Final Thoughts: Is It Time for a Website Upgrade?
If your website is guilty of any of these mistakes, you’re losing potential clients every day. The good news? You can fix it.
At Lens Creation, we design high-performance websites that convert visitors into customers—without the headaches.
Want to see how your website stacks up?
Get a Free Website Audit Today
